Effective Communication: individual and organization

What are the basic premises that an organization or an individual has to satisfy to get his message to the listeners? Is it just charm or substance?

At individual level, the substance is improved by "communication skills", which are in turn improved by a yogic system (yama-niyama and so on).

What helps an organization? Can yama-niyama help an organization like BJP? How can it tackle the hostile media?

In general, what is the yoga that helps the collective intellect to of a country like India, so that it can effectively keep in "control" the media, so that it does not lead the collective intellect astray. This "control" has to be done while giving it freedom.




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