I am not sure how many of my friends read NYTimes editorial page regularly. I would request them to read it regularly.
The op-ed's are very good and written by great journalists. I enjoy reading the "global view" of Friedman, the brilliancy of Krugman, the humanism by Kristof, the anti-war campaign by Herbert, the stingy anti-establishment campain by Dowd (laced with excellent humor) and the weekly articles by Rich.
Of course I read Brooks to understand the standard-GOP-rubuttal in a not so polished way.
Unfortunately, it is a pay-service. $40/year. I was about to subscribe, but found out I can read them from my library account online.